July 17, 2006

FOR IMMEDIATE RELEASE

Cox Newspapers, Inc. To Generate New Revenue with Quigo's AdSonar

Quigo's Content-Targeted Ad Platform Expected to Significantly Increase Revenues

NEW YORK, NY — July 17, 2006 – Quigo, a pioneer and leading provider of targeted, auction-based, pay-per-click advertising, today announced that Cox Newspapers, Inc., one of the nation's foremost newspaper publishers, will generate new revenue by deploying private label versions of Quigo's AdSonar platform across sites affiliated with its 17 daily and 25 non-daily papers, including news sites affiliated with The Atlanta Journal-Constitution (ajc.com); Austin American-Statesman (Statesman.com); Dayton Daily News (daytondailynews.com); and The Palm Beach Post (PalmBeachPost.com).

AdSonar's auction-based, content-targeted sponsored links have built a track record with other news organizations of significantly surpassing revenue they would have otherwise received using blind networks where advertisers don't have Adsonar's same degree of transparency or ability to target specific sites, pages and content. AdSonar gives advertisers multiple targeting options for their pay-per-click campaigns including national and local targeting by vertical category, site, individual page and/or topic. Moreover, Quigo will enable Cox Newspaper publishers to own their relationships with local advertisers and assure their advertisers that they will know exactly where their ads will run.

"AdSonar is a crisp, familiar setting for advertisers who appreciate the value of being adjacent to content that is highly relevant to the advertiser's products and services," says Tonya Echols, Director of Business Intelligence for COXnet "Quigo is not only helping us generate new revenue but is helping us build our own performance marketing program which, in the end, helps Cox Newspapers achieve the full value of our brands and quality traffic."

Quigo has launched private-label versions of its AdSonar advertising platform for over 150 local, regional and national newspaper sites including those of The Chicago Tribune, The Hearst Company, The McClatchy Company, Media General, Morris Communications, Media News Group, New York Times, and USA Today. A recent Newspaper Association of America (NAA) report found that Quigo's AdSonar advertising marketplace is the most popular contextual ad affiliate program among online newspaper publishers by more than a 2-1 margin.

"We are pleased to be recognized by Cox Newspapers for our potential to help them generate new revenues," says Josh Feller, Quigo's Director of Business Development. "Our experience has shown that Cox Newspapers will be able to command high bid prices from advertisers which is a function of the quality of their current and future web traffic and the ability of advertisers to target audience with extraordinary precision. By being performance-based, Adsonar takes the risk out of introducing new advertisers to the online platform - then using that positive experience to up sell them on other offerings from Cox Newspapers offline media brands."

Based in Atlanta, Cox Newspapers, Inc. produces 17 daily and 25 non-dailies including The Atlanta Journal-Constitution, Austin American-Statesman, Dayton Daily News, and The Palm Beach Post. The company also operates direct mail businesses, distributes classified advertising publications, customized newsletters and owns one-third of a newsprint manufacturing business.

Quigo® (www.quigo.com) provides innovative, performance-based marketing solutions for premium-branded websites and advertisers.

Quigo's AdSonar is a leading network of premium-branded websites offering auction-based, pay-per-click advertising. AdSonar's content-targeted sponsored links are distributed to many of the web's most recognized sites including ABC News, Fox News, Martha Stewart, Homestore.com, Lonely Planet, and PGATour.com; the online publications of American Media, Trader Publishing, IDG; and hundreds more. AdSonar offers advertisers multiple targeting options for their pay-per-click campaigns including national and local targeting by vertical category, site, individual page, topic, and /or keyword.

Quigo's suite of search marketing solutions, including its flagship FeedPoint product, offers scalable, technology-driven services to help leading e-commerce sites acquire customers, generate sales, and build brands. Partners include Hewlett-Packard, Red Envelope, shoes.com, Expedia, BizRate, Tower Records, autobytel.com, and Verizon SuperPages among others.

Founded in 2000 and venture-backed by Highland Capital and Steamboat Ventures (the venture capital arm of The Walt Disney Company), Quigo has offices in New York City and San Jose, CA.

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