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April 18, 2006 FOR IMMEDIATE RELEASE Quigo and Lonely Planet Partner to Launch Premier Pay-Per-Click Advertising MarketplaceNew York, April 18, 2006 Quigo (www.quigo.com), a pioneer in providing innovative, performance-based marketing solutions for premium-branded websites and advertisers, today announced that it has partnered with LonelyPlanet.com to launch the travel information publisher's new pay-per-click contextual advertising marketplace. This new advertising marketplace will use a private label version of Quigo's AdSonar platform. Because Lonely Planet does not accept advertising in its popular series of travel guidebooks, this partnership will be the first opportunity for advertisers to associate with the Lonely Planet brand and to interact with their premium online audience. Cameron Holland, Lonely Planet's VP of e-commerce, said: "LonelyPlanet.com's new partnership with Quigo enables us to offer our travel-related advertisers a unique opportunity to communicate with curious, independent, socially-aware travelers who are actively engaged in researching and planning their next trip." Holland added: "Quigo's contextual, targeted advertising marketplace and its unique private label approach allow us to build our own advertiser asset base and maximize the value of our brand." "We are delighted to add Lonely Planet to Quigo's AdSonar family of the web's most recognized brands. It is a great example of a unique, online property that is extremely attractive to advertisers, "said Henry Vogel, Quigo's Chief Revenue Officer. "Advertisers will now have access to a highly targeted, performance-based auction advertising marketplace on one of the best adventure travel sites on the Web." Quigo has launched private label versions of its AdSonar advertising platform with several other travel-related sites including iExplore and Discovery's Travel Channel; with many other premium-branded websites including FoxNews, USAToday, TheKnot, Homestore, eDiets, and Verizon SuperPages; with over 200 local and regional newspapers; and many more. About Quigo Quigo provides innovative, performance-based marketing solutions that achieve superior results for premium-branded websites and advertisers. Quigo's AdSonar is a leading network of premium-branded websites offering auction-based, pay-per-click advertising. AdSonar's highly-contextual sponsored links are distributed to many of the web's most recognized sites including ABC News, Fox News, Martha Stewart, Homestore.com, eDiets.com, and PGATour.com; over 200 local, regional and national newspaper sites including those of Cox Corporation, The Hearst Company, the McClatchy Company, Media News General, Morris Multimedia, New York Times, The Tribune Company, and USA Today; the online publications of American Media and Trader Publishing; and hundreds more. AdSonar offers advertisers multiple targeting options for their pay-per-click campaigns including national and local targeting by vertical category, site, individual page, and/or keyword. Quigo's suite of search marketing solutions, including its best-of-breed FeedPoint product, offers scalable, technology-driven services to help leading e-commerce sites acquire customers, generate sales, and build brands. Partners include Hewlett-Packard, Red Envelope, shoes.com, Expedia, BizRate, Tower Records, autobytel.com, Verizon SuperPages, and many more. Founded in 2000, Quigo is a privately held firm and has offices in New York City and San Jose, CA. For more information about Quigo, please visit www.quigo.com. About Lonely Planet Lonely Planet is the world's leading independent global travel information provider and publisher headquartered in Melbourne, Australia, with regional offices in the US and UK. Founded in 1973 by husband and wife team Tony and Maureen Wheeler, the company publishes over 600 titles in English and sells more than 6.5 million books a year in 118 countries. Each year, more than 200 authors from over 20 countries research the world over and provide expert information about everything from mapping and visa regulations, to hotel prices and the hottest new bar. Established in 1994, Lonely Planet's award-winning website, www.lonelyplanet.com has a loyal following, resulting in over three million unique visitors each month. Visitors to the site can purchase Lonely Planet products, exchange travel advice and opinions, research over 400 international destinations and get updates on worldwide news events and travel issues. The Thorn Tree, a traveler's online bulletin board, made its debut in 1995. Today, it has nearly 300,000 registered users with close to 100,000 messages posted every month. # # # Media Contact:
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