How does it work?
We place your ads on premium publisher site pages. Choose placements from our ad placement marketplace. In the next step we can also recommend more placements that match criteria you provide. There's not much risk in trying many different placements – you only pay when someone actually visits your site.
You only pay when a visitor clicks on your ad. In our auction based advertising system, you don't pay anything to show your ad on the placements you choose, but you do pay if a visitor clicks on that ad. Bid whatever you are willing to pay for a click on each placement (as long as it's above the minimum bid). You don't even need to be the highest bidder to receive traffic. Control your costs even more with your spending plan and daily budget settings. You choose how much and how often we charge your credit card, and you can cap the amount you spend per day.
You can pay now or later. We'll save your selections and spending preferences, and won't start running your campaign until you're ready to fund your account.
How much does it cost?
We'll place your ads on the pages, sections, or next to content topics you choose. You pay only when a visitor clicks on the ad. While you can get started with as little as $100, your total spending depends on how many clicks your ad generates.
You can control your spending by:
- Carefully setting your bids on each placement. Your bid is the amount you are willing to pay when a visitor clicks on your ad. If you're not the highest bidder, you can still receive traffic if your ad text is well matched to the placement you've chosen.
- Your billing plan – On the last step of the signup process, you can choose to try this program out with an initial amount, be charged on a monthly basis, or have your account recharged every time your balance runs out.
- Daily Budget – The strictest spending control will come from your daily budget. In the "Campaign Settings" area of the second step, just enter the amount you are willing to spend on this ad campaign per day. Once you receive enough clicks to reach that limit, your ad will stop running until the next day. The daily budget is a great way to smooth your spending over time, ensuring you don't run out of account funds too quickly.
Where will my ad run?
Where we show your ad depends on what type of placement you choose. Most of the placements in our marketplace are specific pages or sections. If you ask us to recommend more placements for you, we might suggest you bid on any of these types of placements:
Pages – Your ad will show on a specific site page you select.
Sections - Your ad could appear on any of the pages within one section of one site.
Topics - Your ad could appear on any page that has content related to the topic you choose.
Newsletters - Place your ad directly on an e-mail newsletter.
RSS Feeds - Target your ad to a publisher's RSS feed.
Do I need to be the highest bidder?
No! You should bid what you are willing to pay per click for each placement. While being the highest bidder does increase the chances that your ad will be shown, we also take into account how well your ad performs when deciding which ad to display on a particular site page.
If you don't want to bid too high, you can try to increase your ad's performance by:
- Providing relevant titles and descriptions: Tailor your creative to the selected placements. Where applicable, place the name of a placement in your creative.
- Shorten your creative: Make your message short and to the point. Place the most important information at the beginning of your title and description.
- Keep your creative fresh: Update your ad creative at least once per month to keep viewers engaged.
What is content-targeted advertising?
Simply put, it is advertising that is relevant to the theme or content of a Web page. Content-targeted advertising generates more awareness and clicks because it is related to what the user is reading on the page or is searching for on one of our publisher sites.
What is AdSonar for Advertisers?
AdSonar is a content-targeted advertising network of the web's best sites. Our technology connects publishers and advertisers through an auction-based, pay-per-click marketing platform. AdSonar enables cost-per-click advertising on best-in-breed publisher sites, and arms advertisers with the ability to find their target markets within those sites. With content targeted or site specific placements, AdSonar gives advertisers the tools to convert an interested, captive audience into customers.
What's more, advertisers can see where the specific pages on which their ads will appear – usually on the best, most popular sites in their category.
Why should I buy AdSonar ad listings?
To generate more highly qualified leads. AdSonar for Advertisers allows you to reach consumers while they are engaged with the topic related to your product or service. You have the ability to target your ads by specific page or section on some of the most recognizable sites on the web. You can also target locally when you choose from over 200 local newspaper sites, TV stations, and online directories.
Is there a minimum bid for AdSonar listings?
The minimum bid for AdSonar varies by topic. In general, the minimum for various placement types is in the $.20 to $1.00 range.
How can I buy AdSonar listings?
It's easy! Just go to http://www.quigo.com/adsonaradvertisers.htm.
Will my ads appear exactly as I've requested?
Our Editorial staff does review the listings; however, provided your ads conform to the AdSonar Editorial Guidelines, we will not change your ad without your approval. It is important to note, however, that some Publishers impose size, text or other limitations which may crop, shorten or otherwise alter your ad. These alterations are not system wide and only apply to that specific Publisher ad.
Can I use the ad copy from my keyword listings for my AdSonar ad copy?
Certain copy from keyword listings can be used for AdSonar ad copy, though our character limits for creative titles and descriptions may vary from other systems. It is important to remember to target the listing to the specific category or topic that you are bidding for.
Why does it take AdSonar up to several minutes to process my credit card transaction?
Please note that it often takes the AdSonar billing processor up to a few minutes to process your credit card transaction, so please click the "Continue" button only ONCE. Using the "Back" or "Refresh" buttons during this step could result in multiple charges.
Why do I get an error when trying to choose a bid price?
You may be receiving this error message while trying to enter your bid because you are using a browser that doesn't properly support the AdSonar campaign management system. We strongly recommend using Internet Explorer when working in the AdSonar interface. While your ads will always serve on all browsers, Firefox and Safari users may experience problems managing their campaigns. For assistance, contact support@adsonar.com.
Why does it say "Pending" next to my topics?
There are a number of reasons why your topics could be Pending: 1) You chose a PageMatch topic; all listings bid to PageMatch topics are automatically sent to our Editorial Review queue. 2) The system may not consider the topic you chose to be a relevant match for your listing. In either case, our Editorial Team will review your listing and approve the topics that are in sync with our Editorial Guidelines within 24-48 business hours of the creation of your ad. If our Editorial Team finds the topics you chose for your listing to be irrelevant, those topics may be Rejected. You will be notified via email if topics have been rejected. Please email us at support@adsonar.com with any questions regarding topic approval.
Are there guidelines for using AdSonar for Advertisers?
Yes. Please see our Advertiser Editorial Guidelines.